Why What ... What Why?

Just received an email entitled : Your Free cPanel Trial with the following blurb Welcome to your free trial of cPanel & WHM! Over the next 15 days, we"ll be sending you a series of seven emails designed to ensure you get the most out of your trial. These emails will include helpful tips for common tasks, best practices, and more. To ensure our emails reach your inbox, please take a moment to add marketing@cpanel.net to your address book. Keep an eye out for our next email with installation instructions and how to access priority technical support during your trial.
And on top of that in the header Use this area to offer a short teaser of your email's content. Text here will show in the preview area of some email clients.
I haven't even looked at the cpanel website today let alone requested a trial key for ages! Did someone hit the wrong button?