Increasing Email Reputation
We have been having issues with Delisting notices from Microsoft Outlook (MS Exchange) servers. Any inputs and suggestion how to increase Email Reputation so as to improve email delivery? Thank you!
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Do you have your own IP or shared. If you're on a shared server, then it could quite possibly be someone else on that server sending lots of spam, or have a compromised email account where hackers have found the password. If this is the case, then it's probably beyond your control, and i'd suggest contacting your host provider to apply for a delisting and investigate why it's happening. If you send lots of spammy type emails yourself, then stop it, and employ the services of someone like mailchimp. Let them take the blacklist hit. If you have your own IP and can control what goes out, then things like SPF should help. As well as making sure RDNS is working. www.mxtoolbox.com has a nice set of tools to check things like blacklisting, spf records etc etc. 0
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